Elato Wins Gold “Best Socially Conscious Brand” at Naturally Good Awards

Elato wins Naturally Good Award 2022

Whatever your level of interest in climate change, we are all looking for ways to do our bit to help save the planet. It’s hard to believe but now climate action can include eating ice cream, thanks to a new start-up called Elato Ice Cream. They have pledged to use the enjoyment of ice cream to give back to the planet and have had this pledge rewarded with a Gold “Best Socially Conscious Brand” Award at the recent Naturally Good Awards in Sydney.

Elato’s Founder and CEO Roz Kaldor-Aroni attributes the win to their three socially conscious business activities - gifting half their profits to food rescue organisation OzHarvest (including 4 cents per tub prior to becoming profitable), selecting flavour suppliers that are all committed to social impact as well as using recyclable packaging.

“It’s a great honour to receive this award, which is close to my heart” said Mrs Kaldor-Aroni. “This is because my husband and I committed four years ago to take my hobby and then obsession for developing innovative and delicious ice creams and turn it into a business with the purpose of doing good in the world. It’s incredible to receive this recognition after only launching 6 months ago” she said.

The accolades haven’t stopped there. Since launching, Elato also received a total of four silver medals from the Dairy Industry Association of Australia for their Triple Vanilla Ice Cream and Cold brew Decaf Café Latte Ice Cream both at the National and Victorian Awards Ceremonies. 

Not only does Elato live up to its awards for deliciousness, taste and texture but it’s website and packaging boast an impressive list of better for you features that few premium ice creams can rival - including a whopping 30% less added sugar claim made possible due to Kaldor-Aroni’s knowledge that lactose free ingredients are much sweeter than those with lactose, allowing less sugar to be used in her dairy recipes.

Mrs Kaldor-Aroni said “That whilst training in artisanal gelato in Italy and ice cream manufacturing in Canada, I was always on the lookout for ways to make her delicious ice cream healthier than current premium ice creams but without compromising on taste or texture”.

In addition to the "Best Socially Conscious Brand" category, Elato was also  selected as finalists in the 2022 Naturally Good Awards in 2 other categories; Best Food Product and Best “Free From” Product. It is an honour to be selected from the hundreds of amazing brands that were submitted.

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